TAG Creative partnered with Ekar Communications to provide the creative direction and end-to-end event branding for the launch of the CREAW Strategic Plan 2026–2030.

Working closely with the organizing team, production partners, décor supplier, sound and lighting provider, and media teams, we led the development of a cohesive visual identity that transformed the strategic plan launch into a bold, immersive brand experience. Our role extended far beyond graphic design—we were responsible for ensuring that every physical, digital, and experiential touchpoint communicated one consistent creative vision.

Our Scope of Work

  • Creative direction for the entire event experience
  • Development of the event brand identity and event logo
  • Event branding concept and visual identity system
  • Creative concept development and mood boards
  • Collaboration with the décor team, including conceptual mock-ups and production guidance
  • Collaboration with the sound, lighting and stage production teams to integrate branding throughout the venue
  • Stage branding design, including large-format stage panels and stage fascia
  • Reception branding and welcome experience design
  • Experiential branding concepts and visitor journey planning
  • Milestone Walkway concept, design and production
  • Wall of Transformation concept and design
  • Wheel of Transformation concept and branding
  • Photo booth branding and interactive photo experience
  • Selfie installations and life-size cut-out designs
  • Conference and event signage
  • Event backdrops and large-format branding
  • Presentation graphics and strategic plan visual assets
  • Strategic Plan summary video graphics
  • Motion graphics and digital event visuals
  • Event posters and promotional campaign materials
  • Social media graphics and digital marketing assets
  • Printed event programmes
  • Menu design
  • Table talkers and table branding
  • Merchandise design and production management
  • Branded tote bags
  • Branded notebooks
  • Custom wooden bookmarks
  • Her Power, Her Voice card game design and production
  • Strategic Plan publication design and print coordination
  • Custom event music creative direction and production coordination
  • Quality control across all printed, digital and environmental branding
  • Production management and installation supervision

By maintaining creative oversight across every touchpoint, TAG Creative ensured that attendees experienced a consistent and memorable brand journey—from the first promotional materials shared online, to arrival at the venue, through the launch ceremony, interactive installations, branded merchandise, and the take-home materials guests left with.

The result was a premium event experience that combined strategic storytelling, immersive branding, and thoughtful design, ensuring that the CREAW Strategic Plan 2026–2030 launch was as memorable visually as it was strategically significant.