How to make your physical business more sharable on social media.

August 7, 2021 How to make your physical business more sharable on social media.

If there is a divide between your physical shop and your online presence, then your social media engagement strategy is all off. It’s time that you learned how to make your physical business more shareable on social media.

If you have a brick-and-mortar business; it doesn’t matter what it is- a Wines and Spirits, a Butchery, a bar or nightclub, or even a salon in the CBD- maintaining an active social media presence is one of the most important things you can do for your success both online and offline.

It is no secret that Kenyan customers are becoming more and more engaged with the digital world- even if they have every intention of shopping from a physical location. As such, you can no longer afford to keep your online and in-person business separate.

You need to find a way to merge the two worlds so that your business can have the visibility it needs to keep attracting customers and growing. One great way to ensure that your physical business and your social media presence are merged is by encouraging social media engagement from your customers whenever they are in your shop or location.

So if you’ve always wanted to make your physical business more shareable on social media, you’ll want to keep reading on.



Create plenty of photo opportunities to encourage social media engagement

There is no denying it- we are now living in the Instagram, Tik Tok, and vlogging age and culture. So if you want to encourage social media engagement from customers visiting your physical location, the best thing that you can do is set up at least one photo opportunity in your physical space that will cater to customers who love to capture exciting and delightful moments to share on their social media channels.

Anything that you can do to make your business as Instagrammable or as vloggable as possible will help to increase your social media engagement considerably. Some things that you can do to make your physical shop more on-trend is adding eye-catching features such as pops of color, murals, and statement walls that double as backdrops.

A space that has plenty of great lighting or elaborate plant displays and neon signs is also a plus. The idea here is to create a space in your physical location that makes staging high-quality, shareable photos a no-brainer for anyone with a smartphone or a social media account.

Honey and Dough has to be one of the most shared physical locations on social media. I mean look at it! Beautiful, wouldn’t you say?

Here is another great Instagrammable physical location in Nairobi- The Nairobi Street Kitchen.

Create a branded hashtag to track your social media engagement.

Once customers capture videos and photos of your physical location, you can make it even easier for them to promote your brand on social media by asking them to use a branded hashtag in their posts. You want to avoid using generic hashtags such as #kenyanfashionstore or #kenyanfood.

Instead, create a hashtag that is tied specifically to your brand like Coca-Cola does with #shareaCoke. In turn, this will help to raise awareness about your unique products or services online. It will also increase your engagement significantly because social media users love engaging with original, creative content.

To get as many people to use this branded hashtag that you have created, remember to display it publicly in your packaging, your menus, your price list, your emails and receipts, invoices, as well as all over your social media pages. The more you use your branded hashtag; the more your customers will want to as well, especially if sell high-quality products or services.

Whenever people see your branded hashtag, they will automatically think of your business. This is by far the best way to keep your business or brand Top of Mind.

Here is a great example of how Coca Cola uses branded hashtags to keep their brand Top of Mind:

Legends Barber has : #TheLegendaryExperience.

Leverage the power of user-generated content

What is user-generated content?

User-generated content (UGC) is any content—text, videos, images, customer reviews– that is created by your customers to share on social media. For many years, Instagram used to be the primary platform for UGC but Tik Tok has also stepped in to dominate this type of content.

So how can you use UGC to boost social media engagement for your brick-and-mortar business in Kenya?

Once you encourage your customers to use your branded hashtag in their social media posts, the next step will be super easy. Your customers simply need to create and share posts featuring your branded hashtag and it will expose your products and services to their followers. This is the best way to generate word of mouth for your business on social media.

Shop New Level has mastered the art of User Generated Content. Here is a great example below:

If your customers share posts using your branded hashtag on their pages, make sure that you share that user-generated content on your own social media pages, Whatsapp Stories & statuses, and website, as well to boost your credibility.  Customers that go out of their way to share user-generated content are some of your business’s biggest fans so don’t take them for granted.


Another brand that leverages the power of User Generated Content to boost their social media engagement. is Home 254 Here is an example below:

People who create and share user-generated content are likely to be among your biggest fans. They have probably bought from you more than once. If they have only made one purchase, it was probably a meaningful one.

Offer your Kenyan customers free Wi-Fi.

If you want your customers to share your business on their social media accounts, you can make it easy for them to post online by offering free customer WI-FI in your location. Not only will this remove any objections that they may have such as ‘I’m out of data’ or ‘sina bundles’, but it will also give your business an advantage over your competitors that don’t offer this extra amenity.

And we all know that there’s nothing Kenyan customers love more than free things! Plus, you can use this free feature for Wi-Fi marketing.

According to Shopify, Wi-Fi marketing is when retailers provide wireless internet access to shoppers and then use that as a channel to communicate messages and promotions. It’s just one of the many ways that physical retailers are embracing the digital world — and creating a multichannel experience for their shoppers in the process.

Give your customers an incentive.


If you want your customers to share your business on their social media pages, that is, create User Generated Content on your behalf, you have to offer them an incentive or something valuable in return.  The incentive can be anything such as a discount or a freebie.

You can also feature specials and promotional offers that reward any customers that notify their  social media followers about your location or what they can find in it. Tell your customers that they will get a free purchase or a percentage off by posting your business in their stories and by using the branded hashtag that you have provided them. To redeem the offer, have them simply tag your business.

Give the best customer service that money can buy.

The line between your online social media presencee and in-person shopping experiences is getting thinner by the day. Of course, all this is pointless if your business is not giving the best customer service that money can buy. When building a successful business, you should prioritize customer service above all else.


Happy customers lead to more sales, more growth, and sustainability. Plus, happy customers attract other happy customers that will have no business sharing your products or services with their colleagues and loved ones.

I Say this all the time: a happy customer is the best marketing tactic of all. So prioritize keeping your customers happy.

A word of caution when sharing your customer’s social media posts.


The last thing you want to do is use your customers’ social media posts without their knowledge. Re-sharing content without the explicit permission of your customers is a surefire way to kill your social media engagement rate and annoy some of your best while you’re at it.

As such, always ask for permission to share your customers’ posts before you share them.

Here is an example of a message that you can use to ask for permission:

We love this photo! Thanks so much for sharing it! We’d like to feature it on our social media channels, website, or email and we’ll give you all the credit. If you agree, reply to #yourbrandedhashtag to give us your approval. Thank you so much!


Thanks for sharing your #brandedhashtag. We love this pic so much and would love to give you a shout-out on our page. Please reply with the hashtag #brandedhashtag to confirm that we can share! Can’t wait to hear from you!

Wrapping up

If you want your customers to share your physical business on social media, you have to be proactive and ask them to. Because of the COVID-19 pandemic, more and more people are spending their time on social media platforms such as TikTok and Instagram, which means that there are plenty of opportunities for Kenyan business owners to generate a lot of social media engagement.

Please note that there is no one size fits all formula for growing your business online. Hopefully, though, these tips I’ve shared above should help you think more deeply about how you can make your Kenyan business more shareable on social media.

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