by Freddie Ngunju Do you have a social media marketing strategy for your Kenyan business? How well is your business performing on social media? Are you creating content for your social media audience consistently? As business owner in Kenya, you absolutely need to use social media. It is your ally and the best tool you have at..

Do you have a digital marketing strategy for your online business in Kenya? Without it, all your online marketing efforts will constantly fail. I see a lot of Kenyan business owners expect overnight success when it comes to their digital marketing efforts. However, what most online entrepreneurs in Kenya do not know is that behind..

By Freddie Ngunju. Social media is by far the best way for your small Kenyan business to connect and engage on a personal level with both current and potential customers.  Social media can literally help your business grow and it is now more important than ever. Don’t believe me? 74% of customers rely on social..

If there is a divide between your physical shop and your online presence, then your social media engagement strategy is all off. It’s time that you learned how to make your physical business more shareable on social media. If you have a brick-and-mortar business; it doesn’t matter what it is- a Wines and Spirits, a..

By Freddie Ngunju Psst, business owner…you need to define your target customer! If you ever want to experience any success, it is important that you get extremely clear on who you are targeting. Otherwise, your digital marketing efforts will never work and you will always be spending money on Facebook and Instagram ads, but you..

By Freddie Ngunju. If you have an online shop in Kenya, then you know the feeling; you’re working hard; you’re putting out content after content and showing up on social media; you know that your products are high quality and that you have some of the best prices in the market and yet- the sales..